Welcome to The Fitness Brand
At The Fitness Brand, we’re not just about fitness – we’re about redefining what it means to be influential. It’s about becoming the best version of yourself, both physically and mentally. We focus on helping you reach your full potential while embracing your 100% authentic self.
We believe that fitness is a tool to unlock your power, and that true influence comes from confidence, culture, and community. Whether you’re a fitness enthusiast or someone just starting out, we invite you to join a movement that celebrates strength in all its forms.
About Us
Our Story
The Fitness Brand was created to challenge the traditional definitions of fitness and influence. Led by Sharon, an entrepreneur and advocate for cultural empowerment, we are committed to a vision where fitness isn’t just about aesthetics but about personal growth and self-expression. We embrace diversity, authenticity, and the power of individuality.
Our goal is simple: to empower you to live fully, unapologetically, and authentically, while inspiring others along the way. We provide a space where everyone, no matter their background, can feel seen, heard, and supported on their journey to wellness.
Our Mission
We are here to redefine the meaning of influence. For us, influence is not about the spotlight or social media clout – it’s about authenticity, inner strength, and inspiring others through your personal growth. Our mission is to combine fitness, culture, and community to create experiences that uplift and empower everyone, with a special focus on celebrating excellence and inclusivity.
Services
Coaching
At The Fitness Brand, personal training is about more than just sculpting your body – it’s about building confidence, breaking boundaries, and reaching your fullest potential. Sharon will work with you to create personalised fitness programs that are tailored to your unique goals, abilities, and lifestyle. Whether you’re aiming to gain strength, build muscle, or simply improve your overall health, we’ll support you every step of the way.
Our training philosophy is built around authenticity and progress, focusing on helping you be the best version of yourself – not conforming to anyone else’s standards.
Fitness Events
We host empowering fitness events each and every few years. Our events go beyond workouts to create spaces where you can express yourself, learn, and connect with like-minded individuals. Each event is crafted to inspire, educate, and motivate, with a strong focus on breaking down barriers, embracing authenticity, and creating lasting change.
Our Approach
At The Fitness Brand, our goal is to help you break free from societal pressures and unrealistic standards, so you can focus on becoming the most empowered, authentic version of yourself.
We’re committed to creating an inclusive space where you can thrive, unapologetically. Fitness isn’t just about physical goals; it’s about your mental well-being, your confidence, and your self-expression.
Core Principles:
Growth Mindset: We emphasise progress and personal development, helping you grow every step of the way.
Authenticity Over Aesthetics: We believe true influence comes from being real, not from achieving a “perfect” body.
Empowerment Through Fitness: Our programs are designed to make you feel strong, confident, and in control of your life.
Cultural Confidence: We’re proud to celebrate culture and encourage a diverse community where everyone is welcome.
THE FITNESS BRAND 