THE FITNESS BRAND

I’m sure you remember the sense of responsibility that once surrounded the United Kingdom’s decisions about what was believed to be “the right time” for certain actions in my life. Fast-forward to today, and what I’m witnessing feels deeply unsettling; an unfamiliar mix of money, influence, and power showing up in ways that feel unorthodox and, frankly, questionable.

Imagine being 22 years old, unsure of your place in a basketball community in America; and then, ten years later, watching a Black woman in the United Kingdom invest her entire life savings to ‘PLATFORM’ a growing brand owner, literally uprooting a building everything from the ground up. Then, after all that, seeing her attempt to take event concepts, replicate creative themes, and mishandle or misrepresent funds connected to the white community. And she’s not the only one — this isn’t an isolated case. It’s a pattern!

I’m not asking anyone to take my side — I’m asking people to simply observe what’s happening and form their own judgment. Because now, on top of everything else, she has launched an app at the exact same time I have. No stress — I trust that whatever isn’t built with integrity will eventually reveal itself.

Furthermore — when we talk about the music industry in this moment, the reality is frustration layered on top of all this. There’s an annoying, disruptive DJ constantly inserting themselves into everyone’s space, interfering with my brand, and refusing to back off. FRUAD! And here we go again — the same energy, the same behaviour, still being enabled and circulated. God forbid they are still trying to send children to America! AND NO THE BLACK COMMUNITY HAVE NOT CORRECTLY RESPONDED TO ME BECOMING AN OVERNIGHT SINGER.. THEY WOULD BE THINKING IN THE OPPOSITE DIRECTION!

This isn’t drama. It’s a call to awareness. A request to pay attention to what’s really happening beneath the surface — because sooner or later, accountability arrives, whether people are ready for it or not.

_

Furthermore.. how did everything get to this extent.. the UK basketball industry pretended like I was not in school and was in the US alone!

No different to the shitty black UK PT’s who behave like you are uncertified! #TRASH