2026 – The Year Of @LDNTHEBRANDAPP

At the beginning of 2025, @thegirlspot had its grand opening: an all-pink, women-only gym.
A space branded as empowerment.
A space marketed as safety.
A space that claimed to uplift women.

But from the moment I found out about it, something felt off.

I knew I would never be welcomed.
I wasn’t being invited. I was being presented — displayed almost — in a way that made me feel small, as if the point wasn’t to include me in a community but to expose me, belittle me, and remind me of where I supposedly did not belong.

Why?
Because I didn’t have much money at the time.
Because I could only afford a gym rental at UNTIL Liverpool Street.
Because in their eyes, I wasn’t a “success story.” I was wack.

And in that moment, my first instinct was simple and sharp:

“CALL CHILD PROTECTION.”

That was how wrong the whole situation felt — how deeply misaligned the environment was with its own message.

I didn’t believe in the founder.
I didn’t believe in the mission.
I didn’t believe in the idea.

Fast-forward to the end of the year, and my intuition?

Correct.
Completely.

As the months unfolded, the truth became clearer: building something pink does not make it empowering.
Branding something feminine does not make it safe.
Marketing something as “for women” does not guarantee integrity.

When intention is off, everything built on top of it crumbles.

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@LDNTHEBRAND – Activewear Launch

People sometimes need more than one wake-up call.

I launched an activewear line to raise awareness about the cost of the pink gym — the cost the community was then expected to pay for. The response from the owner? Not enough. Not correct. Not aligned.

So instead, I’ve taken things one step further.
Now, I’m launching an app.

Hopefully, somebody will finally know how to pick up the phone and call child protection.

Because when people keep avoiding the truth, life finds ways to repeat it until it’s heard.

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The Hard Reality: Accountability Is Not Optional

One of the most dangerous illusions in business — especially in the world of “women’s empowerment” — is the belief that branding equals morality.

A pink gym doesn’t guarantee safety.
A woman-led company doesn’t guarantee ethics.
A community-centered business doesn’t guarantee accountability.

And here’s the uncomfortable part:

You are not responsible for someone else choosing to spend their life savings on a dream built on unsteady foundations.

Even if that dream was packaged as:

• empowerment,
• protection,
• a “safe space,”
• or a mission to uplift a specific community.

You are not accountable for:

• someone going broke,
• someone ignoring their own warning signs,
• someone investing in an idea designed more for aesthetics than sustainability.

And you are especially not accountable when the motivation behind the project was never clean to begin with — when it was more about controlling a narrative than building a future.

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What I Learned After a Year of Watching It All Unfold

1. Intuition is data.

It’s not paranoia. It’s not fear.
It’s your internal warning system — and it is almost never wrong.

2. Empowerment cannot be manufactured.

You cannot spray-paint something pink and call it protection.
You cannot hide harmful motives behind “community.”

3. Accountability always arrives — sooner or later.

Even if you stay silent, even if you walk away, life will reveal the truth.
Every empire built on ego collapses eventually.

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A Final Thought

When people refuse to face reality, the universe keeps raising the volume.

Not because you asked for it.
Not because you’re responsible for it.
But because truth insists on being seen.

And if someone ends up broke after pouring everything into an image-heavy, purpose-light project meant to “protect” a community — especially one centered on colorism, aesthetics, or exclusivity — that responsibility is theirs.

Not yours.