THE FITNESS BRAND

by @sharonlondonofficial

The foundation of the ‘He Loves Me? He Loves Me Not? event came from dating in a U.S. light-skin household while navigating foreign life as a dark-skinned Brit who finally said, “You know what? This investment has reached its expiry date.” At some point, you realise: choosing yourself — even if it looks like a decade of “hoe life” (aka freedom, healing, laughter, joy, and soft rebellion) — is better than spending a lifetime drained by someone else’s marriage decisions, relationship problems, expectations, or one dusty man whose energy is permanently on low power mode.

And listen… your libido? It’s not everlasting. It will not go on forever. So enjoy your body, your desires, your joy now — while your knees, spirit, and playlist are still on the same page.

If you’re holding on to a story that isn’t yours, drop it. Don’t carry burdens you didn’t sign up for. Go have a conversation with a woman who has lived freely — yes, the same woman your aunties love to side-eye. The one with the good outfits and even better boundaries. The “hoe” they warn you about might teach you the life lessons they never gave you access to.

People are impatient. They’ll try to rush you, label you, define you — often based on things you never claimed. And you don’t have to accept it. Return to sender with peace.

Set yourself free. Free your mind from cultural guilt, survival mode, expectations, relationships that dim your light — from anything that tries to shrink you. Freedom is the assignment.

Is it controversial to protect the hoes? Maybe. But if protecting women who choose themselves, refuse to shrink, and step outside respectability politics makes people uncomfortable — then let them be uncomfortable!