THE FITNESS BRAND

Why I Chose to Build a Clothing Brand Instead of Going Head-to-Head with The Girls Spot

In the world of fitness and wellness, competition can feel endless. New concepts pop up all the time, often trying to replicate the same formulas, aesthetics, and experiences that already exist. For a moment, I considered going head-to-head with The Girls Spot. But instead of following that path, I made a very intentional choice: I decided to build something different.

Rather than trying to outdo The Girls Spot, I asked myself: What’s missing from this space? The answer was clear community-driven, empowering clothing that speaks directly to women who love fitness but also want to express themselves beyond the walls of any single gym.

So, instead of competing in the same lane, I shifted focus. I launched my own clothing brand. And that pivot changed everything.

Why I Didn’t Go Head-to-Head with The Girls Spot

The Girls Spot has its place, but at the end of the day, it’s still a physical space with limits. I didn’t want to pour my energy into recreating what already existed. My vision was bigger than four walls and some equipment.

By focusing on apparel, I could create something that travels with people from their workouts to their everyday lives. Clothing is not just about performance, it’s about identity. And that’s where I knew my brand could thrive.

Building Something That Lasts

While The Girls Spot relies on trends and an aesthetic to draw people in, my brand is built to endure. We’re not just selling clothes; we’re building a culture of confidence, individuality, and empowerment. Our pieces remind women that they don’t need a particular space to belong — they carry that power within themselves.

The Result

The decision not to compete directly with The Girls Spot was one of the smartest moves I’ve made. While their model may rise and fall with trends, I’ve carved out a lane that’s fresh, authentic, and scalable. And the best part? My community continues to grow every day, proving that betting on your own vision always pays off.

COMING SOON!